This is really becoming a habit. Writing blog posts 2 days after doesn’t really work. Must do better in study. But anyway.
Some music to kick us off.
Great band, unfortunately they’ve split up now.
Anyhoo, Tuesday was great. We had Alan Harrison and Conor Barron come in to talk to us about Google AdWords and related subjects. AdWords is an advertising service offered by Google. You know those ads you see at the top and sides of Google searches? They’re Google AdWords.
We started off with some great TLAs (Three Letter Acronyms); terms like SEM (Search Engine Marketing), SEA (Search Engine Advertising) and SERP (Search Engine Results Page – not really a TLA but sure whatever). Some facts were up next. Did you know that Google controls (only?) between 60% and 80% of the internet search market worldwide? Searching is so effective for them because of the advertising revenue they rake in.
Advertising is pretty easy on Google. All you have to do is go to the AdWords homepage, sign up and create your ad. Now, as you may have noticed, some ads appear above others. This is down to a few things. First of all, money isn’t the biggest factor. I know, fairly surprising. Your “Qual score” is very important. This score is a mark out of ten assigned to you by Google based on your history of advertising campaigns. If you’ve had successful ad campaigns in the past with low Bounce Rates (people clicking on your page only to leave straight away) and a high click through rate, your Qual score will be here. For first time buyers (of ads), however, the amount your willing to pay is obviously an important feature as you don’t really have a Qual score yet.
Over the course of the rest of the day we looked at how best to optimise your AdWords. You can specify where and when you want your ad to appear. You actually have quite a lot of control of your ad campaign(s). And of course it can be quite cheap as you pay for your ad on a CPC basis (Cost Per Click). This means that whenever someone clicks on your ad you pay, rather than a blanket payment for a certain amounts of ads for a certain amount of time. This also means you get more information about your ads in the form of Google Analytics. This service shows you who’s clicking on your ads and from there you can improve your campaign.
To close, a song in the spirit of things.
That’s enough for one day, two days late.